Noun • a type of product [or service] manufactured [or provided] by a particular company under a particular name.
The definition of “brand” is the name given to a product or service from a specific source. In this context, “brand” is similar to the current meaning of the word “trademark”, however, many misunderstand it as being your logo.
Instead, a branding strategy is all-encompassing and includes your logo, style and aesthetics, and your slogan. It combines these creative attributes to your daily interaction with your target audience. A brand strategy is a long-term plan that defines what you represent, your guarantee to customers, and how you portray yourself. For example, in Peterborough, Brave worked with Nene Park to provide a successful holistic re-branding strategy (click here for our case study).
To execute and define your brand strategy in a way that positively impacts your business in all areas, it needs to be directly connected to the emotional needs of your audience and the environments in which you compete. You should be looking to test and monitor your brand’s impact if you are to adapt and respond to different factors.
A specific, workable brand strategy is a fundamental component of any business as it affects how you hold yourself against the competition. Brave Agency has been helping clients both local to Peterborough, Cambridgeshire, and further, to carve a place in their prospective industry through a meticulous brand strategy that ‘speaks’ to its audience.